A child’s perspective

Our approach to this campaign was to capture this as if the child was really there. It felt important not to make these videos feel too ‘produced’ but more homemade with a focus on capturing Costa’s incredible energy with the kids.

The videos are not scripted and we shot them multicam and doco-style, not knowing what was going to happen moment to moment. The looseness allowed Costa to respond to the real interests and questions of the children ‘in the moment’.

We kept our crew to a bare minimum to take the focus away from the filming and put it where it needed to be for the kids to engage - the activities and Costa!