‘Taste Festival 2017’
food and lifestyle videos
SHOT ON: SONY FS7 | LOCATION: SYDNEY | CLIENT: IMG CULINARY
A series of food and lifestyle videos for IMG Culinary’s Taste of Sydney Festival 2017
ginja ninja were brought on by IMG to create content to seed out to social channels as well as media. In doing this, we were asked to bring to life two of the themes of the Taste of Sydney 2017 festival – “Discover, Indulge, Unwind” and “Friends who Feast”.
We were sent to 4 of the contributing restaurants to film doco style interviews with the head chef as well as lots of behind-the-scenes footage of the restaurants. This was all geared towards creating a sense of FOMO ahead of the festival.
We also shot 7 short instavideos highlighting a visually appealing recipe or cocktail – something highly shareable that people would pass around their social channels.