Project Description

‘Brand Without a Bottle 2017’

kids short films

MAY 2017
SHOT ON: SONY FS7 | LOCATION: WESTERN SYDNEY | CLIENT: CHANNEL ZERO

A series of kids short films for Sydney Water

Channel Zero approached us to help them with their ‘Brand Without a Bottle’ Ad Campaign for Sydney Water – where year 7 and 8 students compete in a short film contest that a aims at encouraging people to choose tap water over bottled water. The students would get to explore the art of persuasion in an ad campaign, while creating content for a microsite that would be used to engage viewers and drive voting. Sydney Water’s aim was to change target audiences behaviours and perceptions in relation to drinking tap water versus bottled water.